Session Objective
Throughout this 16 hour program, participants will develop a deep understanding of Generative AI, with a particular focus on AI tools such as Midjourney, Invideo, Rephrase.ai, Hey Gen, ChatGPT, and its practical applications in marketing. They will gain the knowledge and skills required to leverage AI tools to enhance marketing strategy, video content creation, blogs, content marketing, perform SEO, build marketing strategies, perform data analysis and much more. Ultimately, becoming proficient in harnessing AI technologies to drive marketing success.
Course Outcomes
- Equip participants with a comprehensive understanding of Generative AI, particularly ChatGPT, HeyGen, Midjourney, Stablediffusion and more to understand its pivotal role in modern marketing
- Enable participants to apply ChatGPT to enhance content creation, marketing strategy development, and data analysis.
- Foster the ability to develop and execute AI-powered marketing plans, reinforcing marketing teams’ efficacy and innovation.
- Instil ethical and responsible AI practices within marketing strategies, ensuring alignment with company values and industry standards.
- Empower participants to present a comprehensive AI-driven marketing plan, demonstrating their proficiency in leveraging AI tools for marketing success.
Module outline
Using Gen AI for marketing
- Introduction to AI in Marketing
- Overview of the changing marketing landscape with AI.
- Key concepts and terminologies in AI relevant to marketing.
- Also understanding how Digital Marketing is changing drastically
- Case studies showcasing successful AI implementations in marketing.
- Introduction to NLP and its applications in marketing
- Understanding Prompt Engineering from a marketing perspective
- Explaining the concept of prompt engineering.
- Types of prompts to be used in Marketing domain
- How to build custom prompts for marketing specific tasks
- Practical exercises on creating effective prompts for marketing content.
- Strategies for guiding ChatGPT to produce desired outputs.
- AI tools Use Cases for Marketing Teams
- Exploring a range of applications for AI tools in marketing.
- Overview of Different AI tools to enhance marketing and create images, videos, content of different formats and more
- Real-world examples of LLM-driven marketing success stories.
- Identifying opportunities for marketing optimization through LLM
- ChatGPT for content related activities
- Leveraging ChatGPT for generating office presentations and strategy documents.
- Generating blog posts, articles, and social media content with ChatGPT
- Using ChatGPT for SEO content
- Building marketing images, videos using AI tools for marketing
- Applying ChatGPT to enhance email marketing campaigns.
- Using AI tools for Marketing, PR and Comms
- Exploring a range of applications for ChatGPT in marketing.
- Overview of Different AI tools to enhance marketing and create images, videos, content of different formats and more
- Using it for PR and Communication use case in Marketing
- Leveraging ChatGPT and other AI tools for enhancing marketing strategies.
- Real-world examples of ChatGPT-driven marketing success stories.
- Identifying opportunities for marketing optimization through ChatGPT
- Using Bing for market research
- AI tools for Excel and Data Analysis
- Using Ai tools for automating data analysis and report generation.
- Hands-on exercises in automating common marketing data tasks.
- Best practices for ensuring data accuracy and security with AI tools.
7: Recap & Ethical AI Principles
- Fairness, transparency, and accountability
- Detecting and mitigating bias in AI responses
- Ethical decision-making in AI applications
- Handling sensitive customer information
- Ensuring compliance with data protection regulations
- Safeguarding data in AI-powered processes
- Recap and conclusion of the workshop
