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Achieving Start-up Success with Design Thinking

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Design thinking is a process that helps create value in businesses through creative problem solving. It draws upon logic, imagination, intuition & systemic reasoning, to explore possibilities of what could be & to create desired outcomes that would benefit the customer.

Entrepreneurs, Founders and their startup teams!

To help startups understand what are the problems that are worth solving, what are the solutions and value that they offer their customers & understand whether the product is right and what the customer would be willing to pay for it.
What all will be covered?:

  • Module 1 – What is design thinking and its importance.
  • Module 2 – Writing the problem statement.
  • Module 3 – Understanding stakeholders and users.
  • Module 4 – Personas, empathy maps.
  • Module 5 – Current scenarios to identification of pain points.
  • Module 6- Ideation and voting.
  • Module 7- Storyboarding and preparing customer journey map.
  • Module 8- Concept Mapping and Prototyping.
  • Module 9- Solution pitch and feedback.

  • Learn to effectively solve common challenges which Startups face using Design Thinking methods.
  • Synthesize what you learn into actionable insights for your Startup.
  • Create a culture of design and empathy in your Startup.
  • Align stakeholders within the startup towards a single purpose.
  • Learn to apply the human centered design framework to create real business impact over sustained periods of time.


Practitioner’s certificate.

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Achieving Start-up Success with Design Thinking

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