WORKSHOP OVERVIEW
Participants delve into the principles of Design Thinking, honing their ability to empathize with users. Through hands-on activities and guided exercises, attendees will gain practical skills in understanding and interpreting user needs. The workshop equips participants to uncover profound insights, fostering a foundation for innovative solutions that resonate deeply with the end-users they aim to serve.
WHO SHOULD ATTEND?
- Everyone in the organization should learn customer empathy, whether they are catering to external customers or internal ones.
What all will be covered?
- Introduction to Human Centered Design and Objectives.
- Preparation for User Research.
- User Research Data Collection.
- Data Synthesis and Analysis.
- Insight Generation.
- Opportunity Mapping.
Workshop Goals?
- To gain a deep understanding of user needs.
- To uncover insights that inform the design process.
- To identify opportunities for user-centred solutions.
Outcome?
- User Insights and Empathy: A deeper understanding of the users, their needs, pain points, and goals. Participants in the workshop gain empathy for the end-users, which is crucial for designing solutions that truly meet their needs.
- Problem Definition: A clearly articulated and well-defined problem statement or design challenge. This statement should be specific and actionable, providing a clear focus for the design process.
- Collaborative Ownership: Team members and stakeholders often gain a sense of ownership over the problem and potential solutions, leading to increased commitment to the design process.
Certificate of Completion.
