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Large, established organizations as-well-as small, relatively new organizations are making significant shifts that put design much closer to the center of the enterprise. Organizations like IBM, Procter & Gamble, SAP, GE, Phillips, Citrix, and Infosys have heavily promoted the principles of Design Thinking for innovation and growth. Many start-ups (like Airbnb) are constantly using the principles of Design Thinking to quickly provide features and services that are useful to the end-user.

Design thinking is a set of formal methods and techniques for creative and practical delivery of solutions, with the intent of an improved future result. It is more solution-focused thinking – starting with a vision for a better future, instead of solving a specific problem. Design Thinking promotes systems thinking and takes a holistic approach putting the experience of human beings (users) at the center.

Leading educational institutions like Stanford, MIT and Harvard actively promote Design Thinking. Design Thinking has become a part of many management programs and has started percolating even to K-12 education in the USA.

What You Will Learn

Fundamental principles of Design Thinking, the Design Thinking process steps, and awareness of some of the tools used in Design Thinking.

The workshop starts with a Design assignment; short exercises and flash quizzes are scattered throughout the day.

The workshop ends with a written exam for the participants. Participants who successfully complete the course will get a certificate from QAI.

There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.


  1. Overview of Design Thinking
  2. Process Flow
  3. Empathize Stage
  4. Define Stage
  5. Ideate Stage
  6. Prototype Stage
  7. Test Stage
  8. Tools / Techniques
  9. Design Thinking and SW Development
  10. Summary

1) What is the Duration of Course (Training)?
The duration is one full day; 9:30 am to 5:30 pm, with a lunch break

2) What are the Exam Pattern, Format and Duration?
The course ends with a 30 min exam. The examination has a combination of multiple choice questions and questions that require short answers.

3) What is Passing Marks in the exam?
50% of the marks are for class performance (flash quizzes, participation in exercises, etc.). The other 50% is for the score in the final exam. Participants should get an overall combined score of 70% to be considered as having “successfully completed”.

4) Who will benefit from this course?
Anyone involved in designing, developing services and products for others to use – in any capacity, viz., managers, engineers, or service representatives. The concepts of Design Thinking are applicable in all domains and functions, because all are involved in serving someone.

5) Can the course be customized for a specific domain?
Yes, it can be, if it is done for a single, homogeneous audience. The customization will need prior discussions with the instructors.

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