What is
Design Thinking For Digital Experiences
What is
Service Design Thinking
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Meet
Sudhindra V.
QAI’s Designer
in Residence
Former Chief Design Officer,
IBM
Workshop
Benefits
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What will you
Learn & Do at the workshop
Importance of Design and What is Design Thinking
Importance of design in today’s economy; Design Thinking Principles; What is meant by a “digital experience”.
What is Service Design/Design Thinking for Services
Importance of service design in today’s economy and principles of service design
Writing the Problem Statement
Technique to identify and write the right problem statement.
Understanding Stakeholders and Users
Business Goals and priorities, Vision Statement; Techniques to understand digital behaviour of consumers.
Personas, Empathy Maps
Deriving Insights, Segmentation, and Techniques to create Persona and Empathy of Users.
Current Scenarios to identify pain points
Current Journeys of personas and prioritization of focus areas.
Ideation and Prioritization
Ideation tools and techniques.
Psychology based design
Principles of Psychology based design to create meaningful digital interactions.
Future Scenarios and Moments of Max Impact
Visualize the future state and prioritisation the “moments”.
Prototyping
The goals of prototyping; Designing Prototypes.
- There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.
- Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.
- 2 days (8 hours each day)
- Case studies, detailed presentations in classroom, Individual and group exercises and games, field research.
- Single registration: Rs. 30,000 plus tax
- Get 10% off on a group of 4 or more participants.
Frequently asked
Questions
Fast Facts about QAI
QAI is a leading global consulting and workforce development organization addressing ”Operational Excellence” in knowledge intensive service organizations.
Experience
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