Importance of Design and What is Design Thinking
Importance of design in today’s economy; Design Thinking Principles; What is meant by a “digital experience”.
What is Service Design/Design Thinking for Services
Importance of service design in today’s economy and principles of service design
Writing the Problem Statement
Technique to identify and write the right problem statement.
Understanding Stakeholders and Users
Business Goals and priorities, Vision Statement; Techniques to understand digital behaviour of consumers.
Personas, Empathy Maps
Deriving Insights, Segmentation, and Techniques to create Persona and Empathy of Users.
Current Scenarios to identify pain points
Current Journeys of personas and prioritization of focus areas.
Ideation and Prioritization
Ideation tools and techniques.
Psychology based design
Principles of Psychology based design to create meaningful digital interactions.
Future Scenarios and Moments of Max Impact
Visualize the future state and prioritisation the “moments”.
The goals of prototyping; Designing Prototypes.