What is
Design Thinking

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

It is an approach focused on the human being that is able to uncover through multidisciplinary, collaborative perspectives that render thoughts and processes tangible, paths that lead to innovative business solutions. It is a method of problem-solving strategy wherein the data collected is expressed visually in order to create new strategies, ways and methods to solve problems, create opportunities or strengthen weaknesses.

What is
Service Design Thinking

Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

Design Thinking is a methodology that is used to innovate and solve business problems. Service Design is about applying design thinking and design methodologies into material products.

Sudhindra V.

QAI’s Designer
in Residence

Former Chief Design Officer,
IBM

Sudhindra V is the Founder and CEO of the new age design studio, Design. Unbounded, an organisation dedicated to bridging the gap between knowledge and action.

He is the author of the book “Design Chronicles – Design is an attitude”. Previously, he was the Chief Design Officer for IBM India.

He has conducted 100+ workshops mostly involving very senior leaders including C level folks from various organisations.

In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards. Previously, he was with SapientNitro as Experience Design Director and established and nurtured the Experience Design practice.

He is an active Interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia.

He is a recognised Thought Leader in Design Thinking and is regularly seen sharing his thoughts over articles or as a speaker in conferences and to many start ups as an advisor.

Fast Facts about QAI

Courses offered from
8 Domains

0Yrs

Industry
Experience

0K+

Professionals
Trained

Success
Rate

Countries Served

Why go for the Workshop with QAI

People live in 2 worlds - one is physical and the other virtual. Its essential to understand both of them. Design Thinking helps solve wicked problems and is the best tool to handle ambiguous situations. Design is not how it looks like but how it works.

Our senior consultants with years of industry experience use qualitative and quantitative approaches to identify opportunities for growth within organizations to help leaders translate growth strategies and business objectives into actionable plans. Their innovative solutions are focused on redefining experiences of organization customers.

Emerging decision makers build their expertise in this workshop with specific design tools and methods as well as understand the end to end human centered framework.

Uncover opportunities and hidden potential in your organization.

Learn the framework that helps build digital ecosystems

Align various stakeholders and leaders towards a single purpose

Create real business impact over sustained periods of time

Create a culture of design and empathy in your organization

Understand tools and techniques that are shaping the world today

What
will you
Learn

Course
Curriculum

Design Thinking Experiences

Importance of Design and What is Design Thinking
Importance of design in today’s economy; Design Thinking Principles; What is meant by a “digital experience.

Writing the Problem Statement
Technique to identify and write the right problem statement

Understanding Stakeholders and Users
Business Goals and priorities, Vision Statement; Techniques to understand digital behaviour of consumers

Personas, Empathy Maps
Deriving Insights, Segmentation, and Techniques to create Persona and Empathy of Users

Current Scenarios to identify pain points
Current Journeys of personas and prioritization of focus areas

Ideation and Prioritization
Ideation tools and techniques

Psychology based design
Principles of Psychology based design to create meaningful digital interactions

Future Scenarios and Moments of Max Impact
Visualize the future state and prioritize the “moments”

Prototyping
The goals of prototyping; Designing Prototypes

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Service Design Thinking