• Can explain the goals and objectives of the BRM role.
• Understand why the BRM role is gaining importance and how it is evolving in response to business and provider forces.
• Explain the concepts of Business Demand Maturity and Provider Supply Maturity and how these impact the BRM role.
• Understand the drivers of relationship maturity and can differentiate between tactical and strategic BRM roles and how these relate to order taker, trusted consultant and strategic business partner.
• Can explain common BRM reporting and organizing structures.

• Understand “Demand Shaping” to increase value realization from provider investments, services and assets.
• Can use a Strategic Relationship Management Process and Tools to strengthen business partner and provider relationships.
• Understand how and where to engage in your business partner’s decision cycle.
• Co­develop, with your business partner, a Relationship Strategy-on­a­Page as a mutual Relationship Contract.

• Understand the concepts of Value Leakage and the BRMs role in minimizing this.
• Understand the concepts of Capability Roadmaps and how these are derived from business strategy.
• Understand the concepts of Value Management and how these link business strategy, provider strategy, portfolio and the business case to shape priorities, communicate and drive business value.

• Understand how Portfolio Management is the central mechanism for a Value Management Process.
• Understand how to apply Portfolio Management to the entire life cycle of provider investments, from managing new investments, optimizing existing investments and retiring old investments.
• Be familiar with two common Portfolio Classification schemes and how they are applied to achieve a Portfolio Balancing.

• Understand what Business Transition Management is, why it is important to BRM, and the components of a Business Transition Capability Model.
• Understand how to create urgency for stakeholders.
• Understand the key roles to be orchestrated for successful business transition.
• Understand key change leadership concepts.

• Understand the value-­centric definition of a service.
• Understand the important distinctions between Products and Services and the implications for the BRM.
• Understand the different aspects of service value and how service provider constraints impact the role of the BRM.

• Understand the components of ‘powerful communications’.
• Understand how to influence those over whom they do not have direct control.
• Can express themselves through a unique value proposition.

Review of Key Concepts and Sample Exams

The exam format is closed book, 50 multiple choice questions limited to a 40 minutes’ duration.