• FAQs

  • Curriculum

  • What will you learn

  • Overview

Design Thinking For Marketing

A 2 Day workshop by Sudhindra V. – QGLUE Designer in Residence & Former Chief Design Officer, IBM

Overview

Marketing meets design most often in branding and service design but is not limited to just that – Design Thinking can also be applied more broadly by the marketing team. This two-day program delves into the concepts of the Design Thinking by immersing you in collaborative exercises, dynamic discussions, relevant readings, and quizzes. 

Learnings

Learn how Design Thinking can improve your Marketing Plan, develop engagement programs and brand experiences that are consumer-centred. Experience the power of Design Thinking to create a path to innovate, unveil new possibilities, and make a greater contribution to your organization’s marketing success.

Design should reinforce the brand

We need ways to enable our brands to live and breathe, to empower our frontline branding and marketing people with tools to achieve this. Emerging decision makers build their expertise in this workshop with specific design tools, frameworks and methods.

Enroll multiple disciplines in planning

Bringing together designers, developers and marketers will inspire greater creativity, sparked by better articulation of a project’s parameters and goals

Develop a risk-taking culture

One of the things that design thinking enables you to do is fail quickly and fast, and not to be fearful of it. The more experimentation you can do the better customer experiences you build.

Create a culture of design and empathy

Design should be an equal partner with technology and strategy.

Start from the customer’s point of view

Design and marketing should work together to solve customer problems, which in turn should generate revenue.

Align towards a single purpose

Marketing should be involved in the prototyping and testing phases, to ensure that they have the right information ahead of go-to-market.

Curriculum

Importance of Design Thinking in Marketing

Importance of design in today’s economy; Design Thinking Principles; what is meant by an “experience”.

Exploring problems and opportunities in the Marketing World

Technique to identify and write the right problem statement.

Understanding Stakeholders and Users

Business Goals and priorities, Vision Statement; Techniques to understand behavior of consumers.

Personas, Empathy Maps

Deriving Insights, Segmentation, and Techniques to create Persona and Empathy of Users.

Rethinking Marketing Journeys

Current Journeys of personas and prioritization of focus areas.

Ideation and Storyboarding

Ideation and Storyboarding tools and techniques.

Exploring Solutions from the Marketing World

Identify Business goals through prioritization techniques.

Future Scenarios and Moments of Max Impact

Visualize the future state and prioritize the “moments”.

Prototyping

The goals of prototyping; Designing Prototypes.

Trainer Profile

Sudhindra V. is the Founder and CEO of the new age design studio, Design.Unbounded, an organisation dedicated to bridging the gap between knowledge and action.

He is the author of the book “Design Chronicles – Design is an attitude”. Previously, he was the Chief Design Officer for IBM India.

He has conducted 100+ workshops mostly involving very senior leaders including C level folks from various organisations.

In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards. Previously, he was with SapientNitro as Experience Design Director and established and nurtured the Experience Design practice.

He is an active Interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia.

He is a recognised Thought Leader in Design Thinking and is regularly seen sharing his thoughts over articles or as a speaker in conferences and to many startups as an advisor.

FAQs

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

Other Information

1

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

2

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

3

What happens after I register ?

Upon registration you will receive a link on your email address which redirects you to our online training course platform. There you will confirm your credentials.

  • For details on Pricing, Schedule or to request a call back, contact here

     

    In-House Trainings

    Understand how Design Thinking helps organisations discern unmet needs and create value from insights with our In-House Training and Consulting.

     

    Group Registrations

    It will be an interactive session so bring along your team. We offer special packages for group registrations.